The impact of a donut
Our environmental & social footprint
Our take on sustainability:
We see sustainability holistically; Every sold (or donated) donut is an entry point to show people that careful use of our human and planetary resources can taste good. We treat people, animals, and our environment fairly and with care. And by people, we don’t just mean those we employ, buy from, collaborate with, and sell to – we mean future generations, too!
As a self-funded, founder-owned business, we choose to put our values at the front of all our decisions. Success to us means we are kind AND run a profitable business in a way that we hope inspires others!
We know we’re not perfect, but we question how we do things and strive to do better with every donut we make.
We used 2023 to set sustainability goals for ourselves, planned measures on how to reach them and conducted a GRI conform sustainability and impact report to show you how we want to become a more sustainable business.
The full report is available for you to read here:
Our sustainability strategy:
At Brammibal’s, sustainability is deeply embedded in our operations and strategic decision-making processes. It focuses on three pillars:
Environmental Stewardship 🌱
We strive to minimize our environmental impact by conserving resources, reducing waste, and adopting renewable energy solutions.
Social Responsibility 🤝
We are committed to fostering a positive and inclusive work environment, promoting ethical business conduct, and supporting local communities.
Product Excellence 🍩
We continuously improve our product offerings, ensuring the highest quality vegan donuts that delight our customers while adhering to our sustainability principles.
Our material sustainability topics:
At Brammibal’s, we report based on the Global Reporting Initiative (GRI) to make our report concise and, most of all, comparable to others. Our materiality analysis helped us identify the topics that are most relevant to our stakeholders and the business.
We’re dedicated to making a positive impact on the world
The best way to learn about all things we do, is to speak with people who work on a daily basis to make Brammibal’s more sustainable in terms of (food) waste reduction, offering equal opportunities, implementing ethical business practices and using our resources efficiently.
Ethics of the founders
Get insights on the founding of Brammibal’s and why veganism is the core of our business
Our sustainability goals
Food management operations goals
- Reduce food waste in shops
- Track 100% of food waste from bakery
- Recycle frying oil purchased
Our human resources goals
- Decrease stress at work and improve worklife
balance for location managers
- Increase work health and safety
- Decarbonize delivery fleet
- Optimize energy use in locations
- Boost the use of reusable boxes
Wider company goals
- Focus on sustainability communication: website, shops, internally
- Get B-Corp certified
If you’re interested in learning more about each topic, head to our report👇