Sustainable thinking has shaped our decisions from the very beginning. Being vegan is not only a personal diet choice, it also has a big impact on our climate. But we didn’t want to stop there. Since 2022 we are certified as climate neutral and we are constantly working on the impact we clearly have on the climate and planet.

100% vegan

Every single product offered in our cafés – from our donuts to the oatmilk in your coffee – are free from animal products. We always go an extra mile to source sustainable ingredients and use organic products whenever possible.

Green energy

Whenever we have the choice we only use green, sustainable electricity and are switching to electric mobility. So far we have invested in two electric cars, as well as a charging station at our bakery.

Food waste
& packaging

Any leftover donuts at the end of everyday are donated to local non-profit organizations, like homeless shelters, to make sure we reduce our food waste. The waste produced in the bakery is used to produce biogas.

From 2022 we will implement reusable donut boxes with a Pfandsystem to reduce single use packaging, start using biodegradable coffee cups that are oil-free and want to find options for more climate friendly ink for our packaging. For a more sustainable option for take away drinks we also partnered up with Recup, who offer reusable takeaway cups: In 2021 we served over 16,000 drinks in Recups.

Charity Donut

Every month we donate 1€ of every sold charity donut to non-profit organizations who are trying to make this world a better place. Since we introduced our charity program in 2018, we have donated €383077 to charities.

Our charity donut in 2023 is Strawberry Sprinkles.

HERE you can find an overview about all our charity partners from last year.

Climate neutrality

This should be clear: Every company produces CO2 emissions, no matter how sustainable it is and how frugally it operates. The important thing is to become aware of these emissions and to recognize their extent.

More important than offsetting all unavoidable emissions is to set up your own measures to reduce emissions that are harmful to the climate. Yes, offsetting is a first step. But it is far from enough. Of course, we will have to change our behavior too.

Together with ClimatePartner, we take our responsibility seriously and compensate our emissions through a hydropower project in Virunga National Park in the Democratic Republic of Congo. By relying on renewable, sustainable energy this project compensates the same amount of CO2e that we produce in all our locations in Berlin. The hydropower plant in Virunga not only saves 46,000 tCO2 per year, it also creates jobs and helps preservation of biodiversity & landscape of the park because it is an alternative to coal mining and it secures the home of the last wild mountain gorillas.

This is our 2021 carbon footprint:

706.3 t CO2e

2,192,559 kilometers traveled by car

the production of 42,275 sports shoes

2118 m2 of melted
ice in the Arctic

841 long-haul flights from London to New York

the annual Co2
footprint of 81 Europeans

Although we are doing quite well in comparison with other companies, we do not want to rest on our laurels and must work to continually improve our carbon footprint. And that’s what we’re doing!

Besides compensating our emissions we also defined clear actions to further reduce this number in the future:

  • Continue reviewing our recipes to swap or remove products that emit a lot of co2 emissions with more climate friendly alternatives
  • Introduce environmental purchasing policy
  • Implement reusable donut boxes with a Pfandsystem to reduce single use packaging
  • Research options for more climate friendly ink for our packaging
  • Get biodegradable coffee cups that are oil-free
  • 100% electric vehicle fleet until 2024
  • Install timers for all radiators to reduce unnecessary heating
  • Gather more data from our suppliers regarding the carbon climate footprint of their products and choose the more climate friendly options if possible

You want to know more about climate neutrality?

Checkout our ClimatePartner page with more information about the hydropower project in Virunga National Park.

Take a closer look into our ClimatePartner report with details of all calculations and numbers.